Partners in excellence: Boysen Paints – Brushing a brighter future in real estate

A splash of innovation, a coat of sustainability; Boysen Paints is shaping the future of real estate, one stroke at a time

For more than 70 years, Pacific Paint (BOYSEN) Phils, Inc. has been at the forefront of architectural decorative coatings, setting industry standards with its commitment to integrity, premium quality, and strong relationships. As the Gold Sponsor for the 13th PropertyGuru Philippines Property Awards, Boysen proudly supports the recognition of excellence in real estate, reinforcing its dedication to sustainability, innovation, and industry leadership.

A brand committed to progress and responsibility

Boysen has built its reputation on premium quality and dependability, ensuring that structures across the country not only look beautiful but stand the test of time in the harsh tropical climate. Yet beyond durability, Boysen has been an industry leader in responsible development, pioneering initiatives that contribute to a healthier, more sustainable future.

The company has spearheaded multiple innovations that set them apart in the industry:

• The first commercially available air-cleaning paint, actively improving indoor air quality.
• A heat-reflective roof coating, designed to enhance energy efficiency.
• Lead-safe certification, setting the standard for safer paints in the Philippines.
• A strong emphasis on indoor air quality, addressing the harmful levels of volatile organic compounds (VOCs).

Boysen takes pride in acting where it matters most, whether through major industry advancements or quietly giving back to communities in need.

In a country regularly impacted by natural disasters, the company consistently collaborates with industry partners to support rebuilding and recovery efforts. This commitment to both innovation and social responsibility reflects Boysen’s core belief: that sustainability is not just about the environment but also about helping communities thrive.

A natural partnership with the Awards programme

Boysen’s support of the PropertyGuru Philippines Property Awards series began before the pandemic through industry connections. Their continued collaboration reflects a shared commitment to recognising excellence in real estate.

And as the programme evolved through challenges, Boysen remained a valued partner, aligned with their mission to celebrate and elevate industry leaders shaping the built environment

“The perseverance of the PropertyGuru team, even in the midst of the lockdowns, became a testament to how both our organisations are aligned with keeping the mission in motion,” Boysen shared. “For a company that values continuity, it is our pride and pleasure to be here.”

This alignment is further strengthened by Boysen’s shared commitment to the future of urban development. As they approach a significant company milestone, they are looking forward to deepening relationships with industry leaders and continuing to support groundbreaking developments across the region.

2025 and beyond: Innovation and industry shifts

With the real estate landscape evolving rapidly, Boysen remains at the forefront of change. Their Luxury Collection, a stylishly curated palette designed for modern urban dwellers, reflects a growing demand for sophisticated yet functional living spaces.

At the same time, BOYSEN is carefully watching major shifts in the Philippine property market. One of the biggest trends in 2025 is the oversupply of residential condominium units following the decline of the POGO (Philippine Offshore Gaming Operator) sector. The coming year will be a defining period for developers and industry players as they adapt and evolve to meet these new market conditions.

A vision for the future

BOYSEN’s commitment to sustainability, responsible development, and excellence remains steadfast. As a market leader, they continue to push the industry forward, actively engaging in third-party certifications to ensure their products go beyond compliance and set benchmarks for quality and safety.

As Mr. Justin C. Ongsue, Vice President for Sales and Operations, affirms: “Pacific Paint (BOYSEN) Phils, Inc. commits to support the Philippine real estate industry as a strategic partner, carrying the greater vision to reimagine and reinforce today’s built environment for tomorrow’s generations.”

With this vision in mind, Boysen’s sponsorship of the 13^th PropertyGuru Philippines Property Awards is more than just a partnership—it is a shared commitment to building a stronger, more sustainable, and more innovative real estate landscape.

For more information, visit AsiaPropertyAwards.com or email [email protected].