Navigating the proptech business in the new normal
The new normal has pushed us to merge both property and technology at a faster pace. For example, the Asia Virtual Property Expo will be one of the many things you will see coming from PropertyGuru. We also held the PropertyGuru Asia Property Awards – in 14 markets across Asia – that transitioned into a virtual event last year, and will continue the virtual format this year.
PropertyGuru’s FastKey Storyteller feature offers an immersive property journey where it transforms any project at any stage of development or construction into a 3D space to create 360-degree interactive walkthroughs. In the time of a pandemic, this helps in closing deals remotely as well as reducing the dependency on physical galleries and agent viewings.
Our outlook for 2021 is optimistic and we are on track with plans. The recent investment of US$220 million (RM893.3 million) by TPG and KKR in PropertyGuru Group will be channelled into developing further solutions such as the PropertyGuru FastKey and MyProperty Data. Further combining the forces of MyProperty Data’s data and expertise with PropertyGuru’s proprietary market insights, data science and technology capabilities, PropertyGuru aims to serve the Malaysian property industry even better.
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