Branded residences growing in destinations like Cebu

The Philippines is emerging as a destination for branded residences, with a market poised for significant growth, a hospitality and real estate consultancy firm said.

The latest study by C9 Hotelworks showed a 105 percent increase in the pipeline of new projects for branded residences, translating to an additional 5,599 units, augmenting the current supply of 5,319 units. Cebu is a recipient of this growing trend with six branded residential properties (both existing and upcoming) with an inventory of 1,621 units.

In a separate interview, organizers of the PropertyGuru Philippines Property Awards recognized branded residences as a new product that is growing and gaining traction in the Philippine property scene.

“The brand gives people confidence. They feel safe because it is an international brand that is managing their property,” said Jules Kay, general manager of PropertyGuru Asia Property Awards and Events.

Continue reading at: https://www.sunstar.com.ph/cebu/branded-residences-growing-in-destinations-like-cebu